European market development & shipyard representation
Open a market, structure a network, be present in the field.
Lion Yachting supports shipyards and marine brands that want to sell in France and Europe: market entry, distributor networks, local representation and sales coordination.
An operational relay on the French and European market
Opening a market from a distance is expensive: you need to understand local practice, identify the right people, be present at the right moments and sustain the relationship over time.
Lion Yachting acts as a local relay for shipyards, builders and brands seeking to develop in France and Europe without immediately setting up a structure there.
Every assignment is defined by its objectives, responsibilities and expected results. There is no implied exclusive mandate and no volume commitment.
Six levers for success in Europe
Depending on your range and objectives, our work can cover one or several of these levers.
European market entry
Market, usage and regulatory analysis, choice of priority countries and an entry roadmap.
Distributor networks
Identifying, assessing and introducing distributors and agents suited to your range.
Local representation
A point of contact on the ground for your prospects, distributors and customers, in French, English and Polish.
Product positioning
Adapting the range, equipment, pricing and selling points to the expectations of the European market.
Boat shows
Preparing and attending boat shows, presenting the boats, organising meetings and following up leads.
Sales coordination & after-sales
Following quotations, orders and deliveries, commissioning and the organisation of after-sales service.
Specialist projects & business development
Lion Yachting also supports projects extending beyond the purchase or management of a single boat.
Our assignments may include:
- development or repositioning of a marine product;
- analysis of a market or operating programme;
- identification of commercial or technical partners;
- structuring of a distribution network;
- preparation of market entry in France or Europe;
- organisation of boat-show participation;
- coordination of prototypes, demonstrators or display units;
- preparation of charter, inland or tourism projects;
- coordination of transport, delivery and commissioning;
- follow-up of international projects involving builders, distributors and clients.
Each assignment is defined according to its objectives, responsibilities and expected outcomes.
One shipyard, several builders or an association
One shipyard or brand
A dedicated assignment for your range, with objectives, scope and reporting defined together.
Several builders
Builders with complementary ranges can pool part of their market approach: boat shows, prospecting, logistics or after-sales.
Associations & export groups
Lion Yachting can support a builders’ association or an export group in a collective approach to Europe.
Only formalised collaborations are presented publicly: ongoing discussions with builders are never presented as concluded partnerships.
One point of contact, documented decisions
The value of our involvement lies both in coordination and in the quality of information provided to the client.
- A clear roadmap
- A schedule of decisions and interventions
- Centralised quotations and documents
- Regular progress reports
- Photographs and inspection information
- Identification of risks, delays or required decisions
- Budget follow-up appropriate to the scope of the assignment
- Documented project closure
Our method
-
Brief
We define the objectives, constraints, responsibilities and required level of support.
-
Analysis & roadmap
We gather the relevant information, identify critical points and propose the stages of the project.
-
Selection & coordination
We consult the appropriate specialists, organise communication and follow the approved actions.
-
Reporting & decisions
We provide clear information, identify deviations and prepare the decisions required.
-
Delivery & closure
We organise acceptance, defects, final documentation and the operational next steps.
Why Lion Yachting?
- An independent approach focused on the client’s interests.
- Practical experience of navigation, management, sales and marine projects.
- The ability to connect technical, commercial and operational considerations.
- A professional network in France and internationally.
- Support available in French, English and Polish according to project requirements.
- Tailored assignments with a clearly defined scope and responsibilities.
Tell us about your shipyard or brand
Range, target markets, timetable: a few details are enough for a first conversation. We reply in French, English or Polish.